Lidl's sponsorship bumpers for the 2012 Pride of Britain awards which aired on ITV1 in the UK on the 30th Oct 2012. These were shot over two days in and around Newcastle upon Tyne on the Red camera using uncoated superspeed lenses for a soft flarey look.
Director - Mark Lediard
DOP - Si Bell
Producer - Jonny Swales, Dene Films
Production Manager - Nicky Scott
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